Blog
Notes from the edit bay — process, tools, and the occasional rant about prompt grammar.
Jul 2026
Claude vs. ChatGPT vs. Gemini: A Plain-English Guide for Small Business Owners
All three cost the same $20 a month, so price can't decide for you. How to pick by what each tool is actually good at.
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Jul 2026
The 159.8% ROI Number: Why Small AI Projects Are Beating the Giants in 2026
The data says small, human-governed AI projects out-earn six-figure rollouts. Here's where the returns actually come from.
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Jun 2026
What ‘Directing’ Means When the Camera Is a Prompt
Why prompt grammar is the new coverage, and how to think in shots instead of images.
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May 2026
Keeping a Character Consistent Across Every Shot
Notes from producing Pick Up Gerald on reference frames and locked seeds.
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Apr 2026
Sound Sells the Shot
Why score and mix matter more than resolution when the picture is generated.
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