Blog
Notes from the edit bay — process, tools, and the occasional rant about prompt grammar.
Oct 2026
Meta's Muse Is Shopping for Your Customers. Here's How to Get Ready (and Put It to Work for You)
Meta's Muse is a new kind of customer and a new kind of assistant. How to get your business ready, and five setups to put it to work.
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Jul 2026
Claude vs. ChatGPT vs. Gemini: A Plain-English Guide for Small Business Owners
All three cost the same $20 a month, so price can't decide for you. How to pick by what each tool is actually good at.
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Jul 2026
The 159.8% ROI Number: Why Small AI Projects Are Beating the Giants in 2026
The data says small, human-governed AI projects out-earn six-figure rollouts. Here's where the returns actually come from.
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Jun 2026
What ‘Directing’ Means When the Camera Is a Prompt
Why prompt grammar is the new coverage, and how to think in shots instead of images.
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May 2026
Keeping a Character Consistent Across Every Shot
Notes from producing Pick Up Gerald on reference frames and locked seeds.
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Apr 2026
Sound Sells the Shot
Why score and mix matter more than resolution when the picture is generated.
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